Blue Sky

Blue Sky was inspired by the critically acclaimed TV show, "Breaking Bad".

The task was to design a product based off of a TV show character. The focus was Walter White who transforms into the drug lord "Heisenburg". The product is based off of this high school chemistry teacher, at rock bottom, who would do anything to support his family. Through some questionable judgment, he transisitions to a split character of his normal "Dad" title to a drug mogul in the American Southwest. At the beginning of the show, you will notice how he sits down to enjoy breakfast with his family everyday.
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The name "Blue Sky" comes from the street nickname of the drugs Walter, a chemistry genius, produces to transform the "meth game". The colors are black and a "blue sky" blue. The blue focuses on Walter's product, while the black focuses on his dark side being hidden from his family.

The design was focused on the "family values"; but also using the dark and evil side of Walter, as the branding.
A product all Americans love, this packaged breakfast product is meant to be practical for families and exciting for fans of the show.