Creative Direction. Logo Branding. - Procreate. Illustrator.
Unchained Media Company is a digital marketing agency, in the Charlotte, NC area. Their goal is to "break the chains holding your business back".
In theme with 'uncahined'/'breaking chains' I wanted to stick to a broken chain, but the challenge was to add some finesse. This led to my inspiration of going with the Cuban link.
I started my design process focusing on the symmetry of negative space while also creating motion. Exaggerating the curves of the cuban link to create a more intense look.